Well Done, Choice Hotels

I'm always on the lookout for good examples of well integrated, relevant marketing campaigns that don't leave you confused.

Choice Hotels has a behaviour targeted campaign that was able to detect that I might be interested in hotels for sports teams. So it showed me this ad (only the top part is shown here, full ad below) ...

All too often, such an ad will just send the visitor to a general reservation page.  Choice Hotels sent me to a landing page that was a bit more customized, promoting their group rate programs. 

What would have been really cool would have been a behaviourally targeted landing page that inserted a ringette player image where the hockey player is shown, with copy 'Score big on your next out-of-town ringette game', based on my interests and the site I was on.

Here's the complete skyscraper ad...